What Is Business Exit Planning?
There are many considerations when planning to exit your business. See our suggestions on what you can do, whom to engage and how you can strategize as you build your plan.
According to the Exit Planning Institute, 51% of American businesses are owned by Baby Boomers, who are likely to retire in significant numbers over the next 10 years.1 This means there are likely many business owners and entrepreneurs poised to sell their companies.
Implementing the right exit strategy can make all the difference in how much of your wealth you retain at the end of the day. Even if you’re in the earliest stages of thinking about selling your business, we suggest you start strategizing. A business sale and ownership transition can take as long as several years to complete.
Whether you’re ready to make a transition soon or simply want extra time to prepare, read on to gain a better understanding of the process for business exit planning.
What is an exit strategy in business?
Exit planning is a type of business strategy that makes your company transferable and, when you’re ready, sellable. A good exit strategy could add value to your business because a potential buyer (or heir, if yours is a closely held family business) knows that the company should continue to run smoothly even without you at the helm. Alternatively, your business assets will be prepped to liquidate should you choose to wind down the company.
The end result and the preparation leading to it depends largely on the type of exit you plan to make. Here’s a brief overview of common types of business exit strategies that we believe can benefit from the help of experienced and trusted financial advisors.
Family transition
Some business owners want to keep the company in the family, whether the children work there or simply want to retain ownership. This strategy can work particularly well when your successor already works for the company and understands the vision and leadership you’ve brought. It may also be easier to continue advising on the business if it stays in the family. On the downside, using a family transition plan as a business exit strategy is more likely to add emotions into the mix. Consider your own family and employee dynamics to craft the best course of action.
Sell to partners or employees
Your partners or employees may also have an interest in buying out your share of the business. This can be advantageous because these individuals may be passionate about the company and understand intimately how the business works. On the downside, it’s important to make sure the necessary leadership skills are present to ensure the long-term success of the company.
Acquisition
Getting acquired by another business can be a beneficial financial move. The process can be quick and may result in a major lump sum of cash, especially if you prepare with a team of knowledgeable advisors before selling. Depending on the terms of the buyout, however, you may not be able to ensure the future of your employees’ jobs. For instance, being acquired by a competitor could result in layoffs. Carefully weigh the pros and cons when considering this option.
Liquidation
Liquidation is designed for businesses with assets that can be sold off. Rather than selling the business as a whole, you instead wind it down to permanently close. You might sell inventory, real estate or equipment. This option may not have the highest return, but typically it is fast and straightforward. Alternatively, you could liquidate over time. This involves withdrawing profits over a longer period of time instead of reinvesting the funds to expand the business.
What we think you should consider with business exit planning
Before you choose the most appropriate type of exit strategy business plan, there are several factors to consider, both financially and emotionally. As the business owner, you’re the only one to define a truly successful exit for your company. What might such an exit look like? It could be reaching a certain financial milestone or ensuring ownership is transferred to a specific person. Here are some things to think about before you enter the exit planning stage.
Financial goals
While not the only type of goal to consider, the financial impact of exit planning is definitely an important one. For many business owners, selling the company is a part of retirement planning. Start by evaluating the current financials of your business, including whether you have any debts or investors to pay. The strength of your current financials will likely impact your options for selling and the amount you’ll receive. Also consider your ideal type of financial payment. It could be a lump sum or it could be ongoing payments as a loan from the buyer.
New ownership goals
Next, think beyond how you want to sell the business and consider to whom you want to sell it. Would you like to transition it to a family member or an outside buyer? Do you have partners or co-founders who are also part of the decision-making process? If you have employees, it’s also important to consider how their jobs will likely be affected by your exit strategy. We suggest ensuring transparency and ample notice be extended to employees as part of your plan, especially if the business likely won’t move forward in its current state, either because of acquisition or liquidation.
Future plans
Consider your own plans after you leave the business. Maybe you plan to retire, or maybe you want to pursue a new venture. Leaving your company can be an extremely emotional process. It’s helpful to work with your team of advisors not only to create an exit plan, but also a plan for your personal and potential professional goals once the exit takes place.
Timeline
There are several timing considerations to think about in the early stages of business exit planning. An exit could take anywhere from six months to greater than six years. Consider gathering your team of experienced advisors as soon as you start thinking about an exit strategy. They’ll help you evaluate your goals to figure out a realistic time horizon for transitioning out of your business.
Whether you need to change some things to meet a monetary goal, prepare internal leaders to take over or simply liquidate as quickly as possible, we expect all of these considerations will influence your timeline.
Who might be involved with an exit strategy business plan?
More than likely, it took a team of people to grow your business to where it is today. Similarly, it takes significant expertise and teamwork to create a successful exit strategy as well. We suggest pulling together the following professionals to make sure you’re prepared to maximize your exit planning process; after all, you might only get one chance to launch yourself into the next phase of life.
Exit planning consultant
An exit planning consultant helps you evaluate the best strategy for your business. They can perform a full-scale analysis of both your company and the broader industry. Your exit planning strategist can also help evaluate potential buyers, negotiate terms and compile your business’s documents and financials.
Someone also needs to work as the quarterback of the deal and collaborate among all of the players involved. We recommended working with an exit planning consultant to ensure they can help you make the most of this transition and to collaborate with everyone for every step along the way.
CPA
A CPA helps to analyze the value of the business and set a price. They can give cash flow projections, audits and tax planning advice. If you’re crafting a long-term exit strategy, your CPA should continually analyze the financials to preserve the valuation or potentially try and even increase it if you’re growing the business.
Attorney
An attorney contributes to the overall planning and also oversees the legal documents on your behalf. This could include transferring ownership to family, drafting acquisition documents or converting stock ownership to employees—just to name a few activities.
Human capital personnel
A third-party human capital expert may help you with the succession planning aspect of your business exit. We think this role can be beneficial in attempting to ensure the long-term success of your company, no matter how large or small it may be. This member of your transition team can help train and develop existing employees into new leadership positions.
They should also create a plan to ensure your own institutional knowledge isn’t lost after you leave the company. You may not need this service if you’re winding down the company, but it may be worthwhile if you plan to transition the business to one or more family members, partners or employees.
Financial advisor
The work doesn’t end once you sign the papers and officially exit the company. Now you need to make sure you steward the funds well to meet your own goals moving forward. That’s likely where your financial advisor comes into the exit strategy business plan. CI Private Wealth’s advisors help with modeling the finances of the exit, particularly after the sale takes place and taxes are accounted for. We can work on creating a customized cash flow model and strategy to help you try to maximize the value of the exit and generate a post-exit income stream that aims to satisfy your cash flow needs.
Bottom line
We think creating a sound exit planning strategy is crucial to start as soon as you begin to think about life after your company. It can take a lot of preparation and planning to make sure you maximize the impact of your exit for lasting success, so be sure to put in the required time and effort, and also engage the professionals you’ll need.
ABOUT THE AUTHOR
Brett Pernicano
Brett is a Partner, Wealth Advisor in our San Diego office. Previously, he was a Lead Advisor and Principal at legacy firm Dowling & Yahnke. With over 15 years of experience in the financial services industry, Brett has provided clients with financial guidance in areas including business exit planning, divorce planning, multigenerational wealth transfers, asset management and comprehensive financial planning. Brett has been recognized locally by the San Diego Business Journal as a winner of the 2021 “40 Next Top Business Leaders Under 40.” Brett is a CERTIFIED FINANCIAL PLANNER™ professional and holds the Chartered Financial Analyst® (CFA®), Certified Exit Planning Advisor (CEPA®), Certified Divorce Financial Analyst®(CDFA), Chartered Financial Consultant (ChFC®) and Chartered Life Underwriter (CLU®) designations. He completed his undergraduate work at the University of Washington with a degree in business administration with an emphasis in finance. As a third-generation San Diegan, Brett has deep roots in the community. Brett currently resides in Del Sur with his wife and their two children. During his downtime, he enjoys playing beach volleyball, snowboarding and golf.